|Nimbuzz Opens Up its Messenger API with Launch of Chat Buddy Developer Program
IT News Online
2012-05-10Mumbai -- IT News Online -- Nimbuzz, the Instant Messaging application, has opened up of its Messenger API with launch of Chat Buddy Developer Program (CBDP). This initiative is expected to help brands, publishers and independent developers get access to the 90 million Nimbuzz users from across 200+ countries.
The CBDP allows developers to build chat buddies across various verticals such as Cricket, astrology, shopping, games, news, besides utilities such as ticketing, movie reviews, classifieds, etc. Nimbuzz has launched a separate section, developers.nimbuzz.com, to help developers gain the first mover advantage on its mobile platform.
Nimbuzz has also collaborated with the following brands and publishers to increase its catalog of Chat Buddies in nWorld, the Nimbuzz App store:
- IBNLive for news update
- Cricbuzz for live cricket update
- Twitter for tweeting from within Nimbuzz
- Vantagetrade for stock updates
- Wikipedia for ready-information
- Youtube for searching and viewing videos
- IMDB for movies reviews
- Car Dekho for car prices and reviews
- Price Dekho for price comparison
- Future Dekho for astrology update
Besides these, Nimbuzz said it expects to add another 25 chat buddies developed by preferred partners in the next one month. NWorld also hosts Social Games, Virtual Gifts and Avatars.
"Nimbuzz Chat Buddy Developer Program has been created with the objective of building a developer community which can benefit from the ever growing Nimbuzz user base. We look forward to some exciting chat buddies in our ecosystem, driven by passionate developers, brands and publishers," said Jamshed V. Rajan, Chief Product Officer, Nimbuzz.
"With a daily average session time of more than 55 minutes per user, Nimbuzz is an appropriate vehicle for a developer ecosystem to flourish within a mobile application. Very soon developers on Nimbuzz will be able to monetize their chat buddies as well," added Rajan.
How do brands, publishers and developers benefit?
- Access to 90 million Nimbuzz users worldwide
- New and innovative way to make target audience interact with the brand
- A higher penetration into the target users who spend at least 55 minutes on an average every day
Besides providing app developers with a massive platform, Nimbuzz said it helps developers through the development process, maximizes the return on investment, shares feedback through statistics showing the performance of each Chat Buddy and provides support to improve the performance of your Chat Buddy.
Nimbuzz said it's a win-win situation for users who don't have to download specific apps for these purposes, as it acts as a one stop shop for all their communication and entertainment needs.