NEW YORK, July 10, 2012 (GLOBE NEWSWIRE) -- Bailey Banks & Biddle is
known for their tradition and customer service and are constantly
finding new ways to provide affordable luxury to shoppers. For 180
years Bailey Banks & Biddle has been the trusted source for luxury
jewelry and would like to announce their new strategy for 2012.

Bailey Banks & Biddle has partnerships with diamond cutters from all
around the world and is the one-stop-shop for the best priced and
highest quality diamonds. All diamonds have been hand selected directly
from the most respected diamond houses in the world, this allows
shoppers the freedom to choose from only the highest quality diamonds
at incredible prices.

"We are proud to be the stewards of Bailey Banks & Biddle during this
exciting period and we look forward to redefining what consumers should
expect an exceptional jewelry shopping experience to be," said Paul
Leonard, President and CEO of Dallas-based BBB Group, Inc, which owns
and operates Bailey Banks & Biddle. "With online pricing available both
online and in-store, the new Bailey Banks & Biddle provides affordable
luxury on a level never before achieved."

Additionally, Bailey Banks & Biddle, the legendary jewelry store has
recently enhanced their customer experience through the implementation
of their new "Design Studio." Baileys' Design Studio offers customers
over 20,000 unique diamonds and hundreds of settings, allowing shoppers
to customize jewelry to their own specifications. This innovative
system that customers can access in-store or online allow shoppers to
choose mountings from high-quality design samples with the ability to
hand-pick from over 20,000 diamonds from around the world at prices
below those at traditional jewelry retailers.

"Today's affluent shopper is savvy enough to know that the best values
are found online, but they don't want to completely sacrifice the
romance of their jewelry shopping experience," explains Steve Lang,
Chief Operating Officer. "With our newly created Design Studio, we're
finally able to offer fine jewelry consumers the best of both worlds.
The ability for customers to customize jewelry represents a new level
of innovation for a cross-channel jewelry store."

The innovative new model makes Bailey Banks & Biddle the first jewelry
retailer to bridge the gap between online and in-store shopping. The
transparency of "Baileys' Design Studio" is a unique system that lets
customers know exactly what they are getting at competitive prices
in-store and online; as you can easily compare prices with other online
outlets. Customers are able to experience the luxury shopping
experience that Bailey Banks & Biddle is know for; with a full-service
staff to assist with questions and give professional advice to
customers adding to the personalized shopping experience they expect
when visiting a Bailey Banks & Biddle location.

In addition to "Baileys' Design Studio", over 1500 new items have been
added to the website with a new members-only private boutique shopping
section called "Baileys' Vault" where popular designer brands such as
Charles Krypell, Gucci, Bixby, Pianegonda and many others are 40-50%
off every day.

About Bailey Banks & Biddle

Originally established in Philadelphia in 1832 and re-launched in 2010,
Bailey Banks & Biddle is the first jewelry retailer to offer online
pricing and in-store service. Bailey Banks and Biddle's "Bailey's
Design Studio" enables customers to choose a favorite mounting from
hundreds of high-quality design samples and the company's website
offers more than 20,000 certified diamonds from around the world at
prices below those at traditional jewelry retailers. Bailey's currently
operates eight retail stores located in Plano (near Dallas), Houston
and Austin, Texas; King of Prussia (near Philadelphia) Pennsylvania;
St. Louis, Missouri; Pleasanton, California; Little Rock, Arkansas and
an outlet store in Estero, Florida. For more information, visit
http://www.baileybanksandbiddle.com.

The Bailey Banks & Biddle logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13601


CONTACT: Alyson Gordon
         212-620-0356 ext. 211